GoDaddy and ENS Partner to Offer Free Linking of .eth Domains to Traditional Web2 Domains

GoDaddy and ENS Partner to Offer Free Linking of .eth Domains to Traditional Web2 Domains

February 5, 2024

By Hassan Shittu

ENS, the domain name protocol on the Ethereum network, has announced a partnership with GoDaddy, the largest internet domain registry, allowing users to seamlessly link their internet domains to ENS addresses without any cost.

Announced on February 5, GoDaddy domain name holders can now easily link their addresses to Ethereum Name Service (ENS) names without requiring technical expertise or additional fees.

Enabling Free Integration of Internet Domains with Blockchain Addresses

ENS .eth domains, a decentralized domain name system (DNS), simplify the complex world of Web3 by providing human-readable names for wallet addresses. With GoDaddy’s involvement, Web3 users can seamlessly connect their .eth domains with traditional URLs, eliminating the previously daunting gas fees.

Nick Johnson, the founder of ENS, explained the practical implications, using Beyonce’s domain as an example: “Now Beyonce.xyz is her wallet identifier for all intents and purposes.” This move aims to simplify associating internet domains with blockchain addresses, promoting accessibility and usability in the Web3 space.